Privacy Policy

Last updated: 13 May 2026

Introduction

The Good Customer Consulting Limited (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data.

This privacy policy explains how we collect, use, and protect your information when you visit our website, contact us, join our newsletter, book a call, or otherwise interact with us through the website.

The Good Customer Consulting Limited is incorporated in England and Wales under company number 16070873 and is registered with the UK Information Commissioner’s Office (ICO).

This privacy policy applies to website visitors, enquiries, newsletter subscribers, and related communications. Separate agreements or contracts may include additional privacy or confidentiality terms relating to client work.

Information We Collect

We may collect and process the following information:

Information you provide directly

This may include:

  • Name

  • Email address

  • Phone number

  • Company name

  • Information you provide through contact forms, emails, newsletter signups, or discovery call bookings

Website and usage data

When you visit the website, certain information may be collected automatically, including:

  • IP address

  • Browser type and device information

  • Pages viewed and time spent on the site

  • Referral source information

  • Website interactions such as clicks, scrolling, and page navigation

Cookies and tracking technologies

We use cookies and website analytics tools to help the website function properly and understand how visitors use the site. More information is provided in the section below titled “Website Analytics, Cookies & Tracking”.

How We Use Your Information

We may use your information to:

  • Respond to enquiries and communications

  • Provide and manage consulting services

  • Arrange discovery calls or meetings

  • Send newsletters or marketing communications you have subscribed to

  • Improve our website, content, and services

  • Monitor website performance and usage

  • Maintain website security and prevent misuse

  • Comply with legal or regulatory obligations

We do not sell your personal data.

Legal Bases for Processing

Under UK GDPR, we process personal data on the following legal bases:

Contract

Where processing is necessary to provide services to you, discuss potential services, or take steps prior to entering into a contract.

Consent

Where you have given consent, for example subscribing to marketing emails or accepting non-essential cookies.

Legitimate interests

Where processing is reasonably necessary for running and improving our business, website, services, and communications, provided your rights and interests do not override those interests.

Legal obligations

Where we are required to process personal data to comply with applicable laws or regulations.

Website Analytics, Cookies & Tracking

This website is hosted by Squarespace, which may collect certain technical and usage information when you visit the site, including:

  • Information about your browser, network, and device

  • Pages visited before and during your visit

  • Your IP address

We also use analytics tools, including Google Analytics, to understand how visitors use the website and help improve its performance and user experience.

This website uses cookies to:

  • Ensure the website functions correctly

  • Remember preferences and settings

  • Support website analytics and performance monitoring

Non-essential analytics and performance cookies will only be used where you have provided consent through our cookie banner.

You can manage or disable cookies through your browser settings, although some parts of the website may not function properly as a result.

Newsletter & Marketing Communications

If you subscribe to our newsletter or marketing communications, we may use your contact information to send updates, insights, content, or information about our services.

You can unsubscribe from marketing communications at any time by clicking the unsubscribe link in any email or by contacting us directly.

We may use third-party email marketing providers, including Squarespace Email Campaigns and Mailchimp, to manage and deliver these communications on our behalf.

Scheduling Calls Through Calendly

If you book a call or appointment through Calendly, we may collect information including:

  • Your name

  • Email address

  • Company information

  • Information you choose to provide relating to your enquiry or business

This information is processed through Calendly to manage bookings and communications relating to appointments.

Sharing Your Information

We may share personal information with trusted third-party service providers where necessary to operate our business and website, including providers relating to:

  • Website hosting and infrastructure

  • Website analytics

  • Email marketing

  • Scheduling and appointment management

  • Professional or legal services

These providers are only given access to information necessary for their services and are expected to process personal data securely and lawfully.

We may also disclose information where required to comply with legal obligations or protect our legal rights.

International Transfers

Some of the third-party providers we use may process personal data outside the United Kingdom.

Where this occurs, we take reasonable steps to work with providers that process personal data in accordance with applicable UK data protection laws.

Data Retention

We retain personal data only for as long as reasonably necessary for the purposes outlined in this policy, including to:

  • Respond to enquiries

  • Provide services

  • Maintain business and legal records

  • Comply with legal, regulatory, or tax obligations

We may retain limited information where necessary to establish, exercise, or defend legal claims.

Your Rights

Under UK data protection law, you may have the right to:

  • Request access to your personal data

  • Request correction of inaccurate data

  • Request deletion of your data

  • Object to or restrict certain processing

  • Withdraw consent where processing is based on consent

  • Request transfer of your data to another provider

  • Lodge a complaint with the UK Information Commissioner’s Office (ICO)

To exercise any of these rights, please contact us using the details below.

Data Security

We use reasonable technical and organisational measures to protect personal data from unauthorised access, loss, misuse, or disclosure.

However, no online transmission or storage system can be guaranteed to be completely secure.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes to our services, legal requirements, or business operations.

Any updates will be published on this page and the “Last updated” date will be revised accordingly.

Contact

If you have any questions about this privacy policy or how your data is handled, please contact:

The Good Customer Consulting Limited
Email: orinta@thegoodcustomer.co.uk

Company number: 16070873
Registered in England and Wales